plain X is a cutting-edge, AI-powered content adaptation platform for media localization. Developed through a partnership between Priberam, a Lisbon-based tech company, and Deutsche Welle, Germany’s international broadcaster, plain X offers a comprehensive solution for teams handling high volumes of audiovisual content.
Key features of plain X include:
- Transcription: Automatic conversion of audio or video files into written text
- Translation: Content translation into over 100 languages using multiple AI engines
- Subtitling: Automatic generation and placement of subtitles on videos
- Voice-over creation: Synthetic voice-over generation
A distinguishing feature of plain X is its robust collaboration capabilities and streamlined workflows. The platform supports collaborative work, assigns tasks to teams or individuals, and ensures easy work sharing with colleagues.
It provides a Kanban-style board that clearly shows the status of each task and requests for input from users, such as reviewing a translation. This collaborative approach and the platform’s cloud-based nature enable smooth project management. Users can upload files, assign tasks, track progress, and communicate from anywhere on a single platform.
The workflow is designed to be intuitive and efficient, with users able to intervene at all stages of the process. This “human in the loop” approach is fundamental to transcription and translation, as checking for errors and refinement of the language ensures a combination of the speed of AI and the quality of human language expertise.
The platform also allows workflow customization and integration into existing infrastructure, connecting to input platforms for smooth ingestion and output tools for efficient post-production and publication.
The combination of AI technology, collaboration and workflows significantly improves productivity. Editors using the tool reported improvement and time savings of up to 85% for transcription, 80% for translations, and 95% for subtitling and voice-over. The platform frees human editors from focusing on repetitive work while allowing them to ensure the highest language quality.
